Over the past few years, social networking sites such as Facebook, Twitter and Google Plus, far from just being teenage time-wasters or “flavor of the month” marketing fads – have evolved into valuable business tools. Social media has brought about a fundamental shift in the way we communicate. It is the #1 online activity in the world. 75% of U.S. households use social media to listen, talk, and recommend products. 20% of all tweets are about products or brands.
Nevertheless, the rules for social media marketing are radically different from the rules of conventional marketing. People don’t want to read your ads, and they don’t want to be sold to. You wouldn’t do that when you’re talking to someone at a party – and you shouldn’t do it online. Choosing the right network and developing a successful strategy are paramount to successfully delivering your message. As the old saying goes, “You never get a second chance to make a great first impression.” Or, it might be added, to recover from a poor one.
Our overall goal is to assist your business in developing trusted relationships within your market or community by leveraging tools that will enhance your ability to focus on significant issues, recognize key influencers on social networks, track market conversations about your brand, and engage responsively in market dialog. Specific services include:
- Set-up accounts on selected social media websites (Facebook, Twitter, G+, YouTube, MySpace, Digg, and others)
- Integrate your website and blog with social media.
- Operate your social media account to increase back links (improves search engine ranking)
- Provide and distribute press releases and content for maximum online visibility and market awareness
